WELLMAXX® • DEVEE® • LIFTMEE® • SUNMAXX®
WM BEAUTYSYSTEMS – Professional Brands for Your Salon
WM BEAUTYSYSTEMS is your partner for professional cosmetic and beauty brands, specially developed for cosmetic institutes, salons, and commercial clients.
With brands such as WELLMAXX®, DEVEE®, LIFTMEE®, and SUNMAXX®, we offer a broad portfolio of active ingredient cosmetics and treatment concepts. Ideal for use in the treatment room and successful sales in your institute.
Among others, our products are perfectly suited for
- cosmetic institutes,
- beauty spas,
- hotels,
- fitness and wellness facilities, as well as
- professional skin experts.
Our Brand World
Four brands – one system for your institute
At WM BEAUTYSYSTEMS, we combine specialized brands for active ingredient cosmetics, apparative applications, and professional treatment concepts – flexibly combinable for your individual institute and your long-term success.
All brands can be combined flexibly. For a holistic treatment concept and sustainable success in your institute.

Effective skincare for visible results
Professional skincare "Made in Germany", developed for effective treatments and successful sales in your institute.

modern skincare concepts for demanding skin
Innovative active ingredient cosmetics for individual treatments and high-quality home care in your institute.

Instrumental applications for modern institutes
Technology-supported solutions to complement classic treatments and specifically expand your offerings.

tanning products for your studio
Professional products for solariums, beauty and wellness concepts.
alles, was du für dein institut brauchst
Unsere Marken bieten dir ein breites Portfolio für professionelle Behandlungen, apparative Anwendungen und den erfolgreichen Verkauf im Institut.
over 35 years of experience
why more and more institutes choose WM BEAUTYSYSTEMS
Experience & Expertise
For over 35 years, WM BEAUTYSYSTEMS, with its brands WELLMAXX®, DEVEE®, LIFTMEE® and SUNMAXX®, has stood for high-quality cosmeceuticals. Our goal is for everyone to feel comfortable in their own skin. To achieve this, we combine pioneering technologies and highly effective products.
The competencies of all cosmetic business areas for research, development, and production are exclusively "Made in Germany". From here, we serve companies worldwide with our cosmetics. This way, you benefit from an established company with international experience and a strong network in the beauty industry.
Quality & Ingredients
We offer results-oriented skincare. All products are skin-friendly, cruelty-free, and follow a holistic approach to effective system care. We avoid substances and ingredients that are unnecessary for the skin and can promote irritation, and we manufacture according to GMP and IFS HPC standards.
This means for you:
- Visible results in the cabin
- High-quality products for retail
- Concepts that will convince your customers
Start flexibly and without risk
We make it as easy as possible for you to get started:
- No depot obligation
- No minimum purchase
- Profitable pricing with a trade margin of 40% and more
- Delivery within 24 - 48h for orders placed by 1 p.m.
Our concepts can be easily integrated into your existing offerings. Without major investments or changes.
For over 35 years, WM BEAUTYSYSTEMS, with its brands WELLMAXX®, DEVEE®, LIFTMEE® and SUNMAXX®, has stood for high-quality cosmeceuticals. Our goal is for everyone to feel comfortable in their own skin. To achieve this, we combine pioneering technologies and highly effective products.
The competencies of all cosmetic business areas for research, development, and production are exclusively "Made in Germany". From here, we serve companies worldwide with our cosmetics. This way, you benefit from an established company with international experience and a strong network in the beauty industry.
We offer results-oriented skincare. All products are skin-friendly, cruelty-free, and follow a holistic approach to effective system care. We avoid substances and ingredients that are unnecessary for the skin and can promote irritation, and we manufacture according to GMP and IFS HPC standards.
This means for you:
- Visible results in the cabin
- High-quality products for retail
- Concepts that will convince your customers
We make it as easy as possible for you to get started:
- No depot obligation
- No minimum purchase
- Profitable pricing with a trade margin of 40% and more
- Delivery within 24 - 48h for orders placed by 1 p.m.
Our concepts can be easily integrated into your existing offerings. Without major investments or changes.

Our products are specially developed for use in beauty salons by cosmetologists, biologists, and skin experts.
Our skincare concepts combine high-quality active ingredients with modern treatments. This way, you achieve visible results and satisfied customers.

The combination of professional cabin treatments and at-home care creates additional revenue potential for your institute.

From marketing materials to personal support: We will assist you in successfully integrating and developing our products in your institute.
Our products are specially developed for use in beauty salons by cosmetologists, biologists, and skin experts.
Our skincare concepts combine high-quality active ingredients with modern treatments. This way, you achieve visible results and satisfied customers.
The combination of professional cabin treatments and at-home care creates additional revenue potential for your institute.
From marketing materials to personal support: We will assist you in successfully integrating and developing our products in your institute.



Become a part of our partner network
Become a WM BEAUTYSYSTEMS partner
Apply for dealer access now and gain entry to our WELLMAXX®, DEVEE®, LIFTMEE®, and SUNMAXX® brands.
After your registration, we will review your information and activate your account as quickly as possible.
Any further questions?
Our team is here for you
Our personal customer service is available every day from 9 AM - 3 PM to advise you and answer your questions.
Phone number: 02234 984 22 966
FAQ
Here you will find answers to the most important questions about your registration, our brands and working with WM BEAUTYSYSTEMS.
Who can register in the B2B Shop?
Access is available to all commercial customers who work with cosmetic products.
These include, for example:
- Cosmetic institutes & beauty spas
- Hotels
- Fitness and wellness facilities
- Professional skin experts
- Pharmacies
- Dermatologists and beauty clinics
- Tanning salons
- Nail and foot care studios
How to become a WM BEAUTYSYSTEMS Partner?
You can easily register via the registration form. After checking your data and trade license, we will activate your access.
Is registration non-binding?
Yes! Registration is free and without obligation. You do not incur any commitments.
Is there a minimum order value or compulsory deposit?
No, there is no minimum order quantity or storage requirement with us. You order from us freely according to your current needs.
Which brands belong to WM BEAUTYSYSTEMS?
Our portfolio includes WELLMAXX®, DEVEE®, LIFTMEE® and SUNMAXX®. This allows us to provide you with solutions for active cosmetics, aesthetic devices and professional treatment concepts.









